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Social CRM Transformation And The Path Ahead
The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about customers and advocates. Leading companies are now embracing...
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[My new Blog] Why You Need A Strategy That Is Social and not a Social Media...
Why You Need A Strategy That Is Social and not a Social Media Strategy Brands, big businesses, small businesses that are planning to move into the social media space have one big problem – they are...
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